Oct 18, 2023


Living in the Past

Drivers and operators of traditional jeepneys who called for the latest transport strike are living in the past.

The call for a nationwide "tigil pasada" is an old tactic that may no longer be as effective as it was back when they were called traditional jeepneys were called kings of the road.

The strike called by the group calling itself Manibelais supposed to protest the alleged corruption at the Land Transport Franchising and Regulatory Board in the approval of franchises for public utility vehicles.

But the main reason is to protest government's plan to force them to join cooperatives or form new corporations and participate in the Public Utility Vehicle Modernization Program.

The deadline is December 31,2023. Past that franchises of traditional jeepneys may be revoked or not be renewed.

Perhaps members of Manibela still believe they can make government blink again and extend the deadline.

But government appears resolute about implementing regulations and programs meant to bring public transport to the modern age.

Government has also learned how to minimize the impact of any "tigil pasada" with the quick deployment of buses and shuttles to serve stranded commuters.

Schools have also learned to shift to online classes, diluting any effect of any lack of public transport.

Other large transport groups did not join the strike. These include the so-called Magnificent 7 which include Pasang Masda, theAlliance of Transport Operators and Drivers Association of the Philippines, Pinagkaisang Samahan ng mga Tsuper at Operator Nationwide, Alliance of Concerned Transport Organization, Federation of Jeepney Operators and Drivers Association of the Philippines, Stop and Go,and Liga ng Transportasyon at Operators ng Pilipinas.

Also not participating is the UV Express group dubbing itself the "Mighty One."

Members of this group say they are supporting the modernization program which government claims has already achieved 70 percent of the targeted PUV units to be modernized.

Meanwhile, government continues to float initiatives to encourage transport operators to modernize their fleets.

Former LTFRB chairman Teofilo Guadiz III recently told a press conference that the agency is asking Congress to allocate an additional P1.2 billion to increase the subsidy for PUVMP participants from P180,000 to P250,000.

He said the LTFRB is also planning to give those who already received P180,000 in subsidy an additional 70,000 to make up the difference.

Senator Win Gatchalian called for an increase in subsidies to encourage more participation in the PUVMP.

Those still clinging to their old and dilapidated jeepneys should really stop living in the past.

Libreng Sakay

It may just be coincidence but the LTFRB also announced that the Libreng Sakay program will be resumed in November.

LTFRB Head told a press conference that commuters will again get free rides on the EDSA Bus Carousel as well as some jeepney routes in Metro Manila.

It was revealed that the LTFRB expects the P1.3-billion peso budget for the resumption of the Libreng Sakay program would be released soon.

A joint circular on the release of the budget and the resumption of the Libreng Sakay has been approved and would be released soon, he said.

The free ride program would be implemented from November to December as LTFRB's early Christmas gift to commuters.

D-Max Limited Out

Isuzu Philippines Corporation has just unleashed a new edition of the D-MAX.

It's called the Isuzu D-Max Limited and is aimed at those who want to unleash their passion for adventure, according to IPC president Tetsuya Fujita .

Said Fujita-san: "Designed with uniqueness and individuality in mind, the new D-Max Limited is perfect for those seeking for an active lifestyle, those who do not want to conform with the norm, those who have an inner passion in life and want to unleash their drive."

The new Isuzu D-MAX Limited is only available on the 3.0L 4x2 LS-A AT variant in Onyx Black color and its priced at P1,580,000.

For those who would like to check out the new D-MAX Limited, IPC will be holding mall displays in major cities across the country.

This includes the SM Mall of Asia on October 19 to 25 ; SM Megamall on October 27 to November 2; Festival Mall Alabang on November 9 to 15 ; SM Clarkon November 17 to 20; SM Seaside Cebu on November 23 to 26, and SM Lanang Davao on November 30 to December 6.

Happy Motoring!!!

For comments & inquiries:

(email) sunshine.television@yahoo.com

(website) www.motoringtoday.ph

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ABOUT THE AUTHOR

Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.

At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.

From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.

In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).

In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.

After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.

The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.

In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.

In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.

Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.

Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)