Jun 13, 2018


Is it or is it not good?

It appears that transport officials for one reason or another had a change of heart on adopting a transport mode, which for a while they were pushing Congress to approve as they found it then as an immediate and cost effective solution to Metro Manila's traffic problems.

The complete turnaround by the Department of Transportation (DOTr) regarding its interest in setting up the proposed Bus Rapid Transit (BRT) system reportedly baffled lawmakers to whom this concept was aggressively presented and successfully justified not long ago. Instead the DOTr is now reportedly pushing for a rail project, which many have opined to be a lot, lot more expensive.

Before the reported withdrawal of the DOTR, two BRT projects have been lined up in Metro Manila withLine 1, which was suppose to run from the Quezon Memorial Circle to Manila City Hall via Quezon Avenue and España Boulevard and Line 2 that was to run the length of EDSA.

The Congressmen who were convinced by the DOTr to have the proposed projects acted upon and endorsed to the NEDA for approval and funding were reportedly puzzled no end by the mind-blowing 360-degree turn about the project for reasons known only to the DOTr.

So why did the DOTr suddenly find the BRT system not worth the funding it has been endorsed for and would rather have a more expensive and longer to finished railway project?

Dzire's media baptism of fire

It had its public viewing debut during the last staging of the Manila International Auto Show last April . Immediately following was the public's actual hands on experience during the Auto Focus Summer Multi Brand Test Drive Festival at the Mall of Asia, counting as one of the models most test driven during the event. And finally, Suzuki's all-new Dzire gets its closest scrutiny by way of a test drive by the motoring media at the Batangas Racing Circuit.

Suzuki Philippines gave top-notched motoring journalists the opportunity to take the all-new Dzire on a 3.7 kilometer racing circuit drive to experience first-hand the latest technology applied on their latest market offering-the Auto Gear Shift (AGS). A revolutionary first in the Philippines, the AGS technology combines the convenience of automatic transmission and the fuel efficiency of a manual-a best of both worlds scenario.

The all-new Suzuki Dzire will be coming out in two variants. The top of the line, which is with the AGS technology, shall be very competitively priced at P698,000.00 while the entry-level manual variant shall have a surprising SRP of P638,000.00.

Its official launch shall be on June 27 together with another exciting new Suzuki offering, the Swift at the Marriott Hotel.

BMW Philippines' corporate shuffle

An intimate lunch was hosted last Friday, June 8 by three newly appointed company presidents at the President's Room of the Manila Polo Club for a small group of motoring journalists.

There was Ms. Maricar Parco, longtime President of Asian Carmakers Corporation (BMW Philippines), which assumed the name of SMC Asia Car Distributors in July upon acquisition of its65% by San Miguel Corporation . Maricar has just been recently appointed President of the soon to be named biggest SMC Asia Car Distributors-owned BMW dealership in the country, which is opening its doors by the second half of the year in Greenhills, Mandaluyong City.

There was Spencer Yu, who was Lexus Manila's marketing director and now recently appointed President of SMC Asia Car Distributors Corporation succeeding Maricar.

And there was also Karl Magsuci, former marketing director of BMW Philippines who's now President of Autoallee, in Quezon City, one of the leading BMW dealers.

As the old saying goes, "They can never put a good man (or woman) down," as we delightfully view this chapter in the career of Maricar, a much-respected auto industry lady executive who got her friends worried upon the sudden change in the management landscape of BMW Philippines where her leadership shone brightly with figures to back it up. And Karl always had the demeanor of someone who'd go places. And Spencer's marketing savvy is legendary, spot on where he's now.

Congratulations and all the best to you, guys.

Mitsubishi Xpander's fuel performance goes under scrutiny

Results from a recent test supervised and overseen by the Automobile Association of the Philippines (AAP) have shown that the Mitsubishi XPANDER is the most fuel efficient car in its class.

Two XPANDER variants - a GLX MT and aGLS Sport AT - were driven simultaneously with four other competitive models along Subic Clark Tarlac Expressway (SCTEX) and Tarlac-Pangasinan-La Union Expressway (TPLEX). The methodology and parameters used on this activity were based on the Fuel Economy Drive used by the Department of Energy.

To ensure fairness in conducting and obtaining the results, the Automobile Association of the Philippines (AAP), represented by Mr. Francisco F. Reyes, Jr., monitored and supervised the whole run.

Each of the six vehicles ran an average distance of 236.58 km and the results showed XPANDER's superiority among its competitors when it comes to fuel efficiency and performance. The XPANDER GLX MT recorded an impressive 21.01 km/liter fuel consumption while the XPANDER GLS Sport AT recorded an amazing 22.94 km/liter after the run.

This was reportedly better than all of the XPANDER's competitors, including diesel models. The third placed model recorded 19.8km/liter and the least fuel efficient of the group was measured at 17.4 km/liter.

According to Mitsubishi Philippines with these findings, XPANDER's 1.5L 4A91 MIVEC (Mitsubishi Innovative Valve timing Electronic Control System) DOHC 16-Valve engine was proven to be fuel efficient without compromising the performance of the vehicle, which makes it an ideal vehicle for Filipino customers.

Happy Motoring!!!

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ABOUT THE AUTHOR

Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.

At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.

From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.

In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).

In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.

After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.

The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.

In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.

In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.

Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.

Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)