Feb 09, 2022


Can C3, CitiSend Help?

The Land Transportation Office (LTO) has just inaugurated the Central Command Center 3 (C3) while launching an app called CitiSend which citizens can use to report road accidents or crimes involving motor vehicles.

According to a press statement announcing the inauguration, theLTO sees the C3 andCitiSend as helping address the perennial problems ofroad accidents and motor vehicle related crimes.

It said the C3 will serve as the nerve center of the agency's Operations and Law Enforcement Service which will perform surveillance monitoring, coordination and alarm monitoring.

The C3 will also be the joint LTO and P hilippine National Police (PNP) Operations and Control Center , it added.

The CitiSend app, meanwhile, will be the road user's direct line of communication to the LTO, particularly the C3.

During the inauguration, Department of Transportation Secretary Arthur Tugade said that with CitiSend, one can directly report incidents affecting public safety or security, and expect the C3 to address or provide solutions to problems or issues reported.

While the press statement was not specific about what the C3 will be focusing on, it said this was established in compliance withRepublic Act No. 10883, otherwise known as the "New Anti-Carnapping Act of 2016"; and Republic Act No. 11235, " An Act Preventing and Penalizing the Use of Motorcycles in the Commission of Crimes by Requiring Bigger, Readable and Color-Coded Number Plates and Identification Marks, and for Other Purposes ".

According to DOTr Undersecretary for Road Transport and Infrastructure Mark Steven Pastor , the establishment of C3 signals the LTO becoming more active in the promotion of road safety beyond the issuance of driver's licenses and vehicle registration.

He also indicated that C3 and CitiSend are also expected to help fight crime involving motor vehicles.

Said Usec. Pastor: "This program will ensure-sa araw-araw, mababawasan ang road crashes, araw-araw mare-resolba ang mga krimen na may kinalaman sa ating motor vehicles."

How will the public, motorists and commuters in particular, take to and use CitiSend?

How will C3 respond to reports sent to it by the public through CitiSend?

These questions will lead to a third question: Will C3 and CitiSend fulfill the promise of helping reduce road accidents and crime involving motor vehicles?

Upbeat AC Motors

Can an automotive enterprise succeed even while overseeing five brands?

Yes, it can, if AC Motors is set as an example.

A member of the Ayala group, AC Motors handles five automotive brands - Volkswagen, Kia, andMaxus as distributors, and Honda and Isuzu as dealerships.

Congratulations are certainly deserved after AC Motors reported progress for the enterprise as a whole in 2021, a challenging year under an unrelenting CoViD-19 pandemic.

During the online media appreciation night, Antonio "Toti" Zara III, AC Motors president for automobile group , reported the group's progress and success in 2021.

Aside from introducing new models and successfully integrating online processes and applications in its marketing and customer service operations, AC Motors brands expanded dealership networks.

AC Motors expanded its total dealership network from85 outlets in 2020 to 95 in 2021, whichZara said resulted insales growth of 30 percent which outpaced the industry's 18 percent growth.

Zara said AC Motors will continue building on its strengths and grow while exploring "even more avenues of opportunity as parent company Ayala commits to a more sustainable future" .

An intriguing revelation is that AC Motors "will actively explore bringing in electric vehicles to the domestic market" .

Zara indicated what it will take for AC Motors to bring in EVs.

"Government must consider lowering import duties aside from excise tax privileges. Let us protect strategic sectors such as the PUV but allow easier importation of private vehicles. We need to make EV ownership more accessible," he said.

New E-Class Here

Mercedes-Benz aficionados should be celebrating the arrival of the New Mercedes Benz E-Class.

Said Frankie Ang, Chief Operating Officer at Auto Nation Group, Inc. , official distributor of Mercedes-Benz in the Philippines: "The new E-Class offers a refined sportiness, impressive design, and dynamism. It embodies a synthesis of emotion and intelligence.

"It is loaded with next-generation driver assistance systems, comfort features and safety technologies, that bring luxury experience to new levels and giving an even stronger impression."

Happy Motoring!!!

For comments & inquiries:

(email) sunshine.television@yahoo.com

(website) www.motoringtoday.ph

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ABOUT THE AUTHOR

Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.

At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.

From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.

In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).

In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.

After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.

The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.

In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.

In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.

Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.

Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)