The tourism industry is among the hardest hit sectors of the local economy as a consequence of the Covid-19 pandemic.
It's going to be a tough battle to get tourism back to pre-Covid levels, especially with international and local travel restrictions in place.
Still, domestic tourism can help the sector survive and overcome the effects of the contagion.
Even before the pandemic, motorcycle enthusiasts and clubs have been among major contributors to a thriving domestic tourism.
Many motorcycle clubs can be seen enjoying weekend rides to the countryside.
So it's only natural that the Department of Tourism (DOT) is looking to motorcycle enthusiasts to help boost tourism as the nation slowly returns to what many now call the new normal.
The DOT and the Tourism Promotions Board (TPB) have launched "Motourismo," a Motorcycle Tourism Caravan to encourage riders and riders' clubs to do what they have always love doing, ride to the countrysides.
In a press statement, Tourism Secretary Bernadette Romulo-Puyat explained the Motourismo objective, saying: "By initiating this safe yet very thrilling and worthwhile campaign to promote motorcycle tourism through TPB, we want to restore the confidence of the public to travel domestically and help the tourism industry to bounce back from the negative impact of the COVID-19 pandemic crisis."
Motorcycles are said to be among the safest form of personal mobility these days and the DOT is look to tap "motor riders as domestic tourism ambassadors because they are in a position to help promote the Philippines as a country of fun and diverse experience," Secretary Romulo-Puyat said.
Moutorismo also looks to encourage tour operators "create new tour programs to be offered to both domestic and international tourists, help those who lost their jobs jumpstart small businesses, and generally serve as a platform to disseminate information on safety and health protocols when people go outside," the press statement said.
Many agree that the motorcyle is a "secure and viable transportation mode to explore tourist attractions with minimum health and safety protocols in place."
Mazda Pangolin
Can naming a pickup after an endangered species sell units?
We'll soon find out after Mazda Philippines launched the BT-50 4x4 Pangolin pickup truck.
For those who don't know it yet, the pangolin is an anteater endemic to the islands of Palawan that is now deemed an endangered species.
Mazda Philippines president and CEO Steven Tan explains the naming its pickup after an anteater, saying: "The Philippine Pangolin is an endemic and critically endangered species that deserves our attention and concern. Like the BT-50, it is a reserved, yet highly proficient, hard worker.
"That is why together with Katala Foundation, a non-stock, non-profit Philippine NGO that is active in protecting and conserving threatened endemic wildlife, we at Mazda Philippines will make use of the enduring nature of the BT-50 to promote awareness and inspire conservation of one the Philippines' and the world's most critically endangered mammals."
The BT-50 4x4 Pangolin is powered by a 3.2-liter 5-cylinder common-rail turbo diesel engine that generates 200O horsepower and 470 Newton-meters of torque.
Mazda claims the BT-50 can load up to 1,086 kilograms or 1,214 liters in volume of cargo in its reinforced cargo bed. It also comes standard with a new functional and lightweight Aluminum Black Matte Finish Roof Rack.
The cabin can comfortably accommodate five adults on black leather clad seats that match the leather on the steering wheel. It also comes with a 7-inch Touch Screen JVC Infotainment system with Apple CarPlay and Android Auto smartphone mirroring capability.
Another significant thing about the BT-50 is that it rolls on 17-inch ROTA alloy wheels, proudly made in the Philippines.
Rush Refreshed
Toyota Rush The claims to be best-selling entry level SUV of 2019 with more than 15,000 units sold. Can it reclaim that title in 2020 even with more competitors in its segment this year?
Toyota Motor Philippines is making a push for sales in the final month of the year with the introduction of a refreshed Rush.
The E Grade variant of the Rush gets the most number of upgrades.
The Rush E now comes with three rows of seats as well as a reverse camera.
All variants also retain key Rush features like the high 220 mm ground clearance, 7-inch infotainment system, back sonar, plus safety features like 6 SRS airbags, anti-lock brake system, vehicle stability control, and more, Toyota said.
Even with the upgrades, the Toyota Rush 1.5 E retails at P1,023,000 for A/T, and P983,000 for M/T variant.
At this price points, the Rush E grade retains its position as a modern, stylish, spacious, efficient, yet reasonably priced family vehicle, said Toyota.
Adds Sherwin Chualim, First Vice President of TMP's Vehicle Sales Operations : "We at Toyota continuously listen to the requests of our customers to make improvements in our cars. The Rush is a favorite family vehicle, and with the Filipino's close-knit and often extended family, we added the third row to bring the joy of moving together to more members."
Happy Motoring!!!
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(email) sunshine.television@yahoo.com
(website) www.motoringtoday.ph
ABOUT THE AUTHOR
Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.
At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.
From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.
In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).
In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.
After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.
The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.
In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.
In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.
Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.
Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)