Motoring Today Column

Feb 01, 2017

And here's how the auto industry performed in 2016

Since we started publishing in this column documented Official Vehicle Registration Reports from the Land Transportation Office (LTO), the last of which covered the period from January to September last year, many industry players have been following us up on the final comprehensive report that covers the entire year of 2016.

The figures, which are documented by STRADCOM, the official IT provider of the LTO are combined with the votes cast by the public in an annual polling exercise organized by Sunshine TV that determines the most preferred and the most popular automobile models in the country in any given year, theAuto Focus People's Choice Awards for'Automobile of the Year' for both Standard and Luxury models.

Many industry observers have conceded that the best and the most accurate way to determine the total number of vehicles sold is through the actual vehicle registration report of the LTO as submitted by their agencies nationwide.

Again as a continuing public service and in answer to the clamor by the motoring public to know how their favorite vehicle models were actually received by the automobile market and for whatever other possible reason and importance, we are passing on this information through this column.

Here's the complete vehicle registration report broken down by Standard and Luxury category and by model. Due to space restrictions we are limiting the list to the Top 5 models per model category and to the Top 10 automobile companies.

I. Standard Category

A. Sub Compact Sedan

1) Toyota Vios - 33,476

2) Toyota Wigo - 16,872

3) Mitsubishi Mirage G4 - 12,281

4) Hyundai Accent - 9,323

5) Honda City - 8,468

F. Large SUV

1) Ford Explorer - 1,007

2) Toyota Prado - 371

3) Mitsubishi Pajero - 333

4) Jeep Wrangler - 221

5) Nissan Patrol Royale - 136

B. Compact Sedan

1) Toyota Altis - 4,109

2) Honda Civic - 2,017

3) Ford Focus - 1,301

4) Mazda 3 - 1,238

5) Suzuki Ciaz - 1,072

G. Pickup

1) Toyota Hilux - 11,767

2) Ford Ranger - 8,259

3) Nissan Navara - 4,064

4) Mitsubishi Strada - 3,935

5) Isuzu D-Max - 3,729

C. Midsize Sedan

1) Toyota Camry - 494

2) Kia Forte - 194

3) Honda Accord - 113

4) Mazda 6 - 105

5) Subaru Legacy 2.5i-S - 67

H. Van

1) Toyota Hiace - 19,088

2) Nissan Urvan - 5,016

3) Hyundai Grand Starex - 2,717

4) BAIC MZ45 - 94

5) Peugeot Expert ­- 45

D. Compact SUV

1) Ford EcoSport - 9,840

2) Hyundai Tucson - 2,003

3) Honda HR-V - 1,750

4) Subaru Forester - 1,377

5) Honda CR-V - 1,031

I. Sports Car

1) Toyota 86 - 138

2) Subaru WRX 2.0 - 109

3) Subaru WRX STI - 82

4) Mazda MX-5 - 43

5) Honda CR-Z - 35

E. Midsize SUV

1) Toyota Fortuner - 24,803

2) Mitsubishi Montero Sport - 12,432

3) Ford Everest - 12,351

4) Isuzu MU-X - 11,838

5) Chevrolet Trailblazer - 3,033

J. MPV (Multi-Purpose Vehicle)

1) Toyota Innova - 16,491

2) Toyota Avanza - 11,662

3) Mitsubishi Adventure - 8,956

4) Honda Mobilio - 4,770

5) Suzuki Ertiga - 3,835

II. Luxury Category

A. Subcompact Sedan

1) MINI Cooper - 84

2) BMW 1 Series - 22

3) VW Golf GTI - 20

4) Audi A1 Sportback - 17

5) Lexus CT200h - 17

F. Midsize SUV

1) BMW X3 - 132

2) Porsche Macan - 79

3) Volkswagen Touareg - 45

4) Mercedes Benz GLE 250d - 33

5) Audi Q5 - 15

B. Compact Sedan

1) BMW 3 Series - 103

2) Mercedes Benz C 200 AMG - 59

3) Lexus IS350 - 40

4) Volkswagen Beetle - 40

5) Mercedes Benz CLA-Class - 36

G. Large SUV

1) Toyota Land Cruiser 200 - 386

2) Lexus LX570 - 62

3) BMW X5 - 48

4) Audi Q7 S line - 41

5) Chevrolet Suburban - 36

C. Midsize Sedan

1) BMW 5 Series -251

2) Volkswagen Passat - 61

3) Lexus ES350 - 50

4) Mercedes Benz E200 - 49

5) Audi A6 - 11

H. Van

1) Toyota Alphard - 383

2) Honda Odyssey - 262

3) Peugeot Expert Tepee - 32

4) Chrysler Town & Country - 10

D. Large Sedan

1) BMW 7 Series - 63

2) Mercedes Benz S 350d - 52

3) Chrysler 300C - 12

4) Lexus LS460 - 11

5) Audi A8 - 4

I. MPV (Multi Purpose Vehicle)

1) BMW 2 Series Active Tourer - 56

2) Mercedes Benz B Class - 25

3) Volkswagen Touran - 18

4) Peugeot 5008 - 9

E. Compact SUV

1) Lexus RX350 - 148

2) Volkswagen Tiguan - 88

3) BMW X1 - 37

4) MB GLA-Class - 33

5) MB GLC- 23

J. Open

1) Lexus NX200t - 132

2) Volvo V60 Cross Country - 1

Vehicle Registration per Company

(January to December 2016)

1. Toyota Motor Philippines 143,882

2. Mitsubishi Motors Philippines 45,642

3. Ford Philippines 34,574

4. Hyundai Asia Resources 22,331

5. Honda Cars Philippines 21,316

6. Isuzu Philippines 19,289

7. Nissan Philippines 14,267

8. Suzuki Philippines 12,661

9. Kia Motor Philippines 6,530

10. Chevrolet Philippines 4,925

By the way, in order to give the voting public enough time to voice their choices as to their most preferred automobile models for the 2017-2018 Automobile of the Year, People's Choice both for Standard and Luxury models, we shall be starting the voting process as early as April. And to make it more convenient for the public to cast their votes, we shall have weekend voting sites in participating malls in Metro Manila.

Watch out for further announcements.

Your weekend viewing TV habit now airs Sunday evenings

Just in case you're still wondering why you don't seeMotoring Today, the TV show onSolar Sports (Channel 70, Sky Cable Network) onSunday afternoons, it's simply because since the start of2017 it started airing Sunday evenings at 10 o'clock.

What's has been considered by its loyal viewers as their "weekend TV viewing habit" still dishes out almost all the facets of motoring since it started 30 years ago in 1987. These range from transportation and traffic management issues, to motor sports, vehicle maintenance tips, driving tips, road safety, car showcases, public service, auto industry news, etc.

Happy Motoring!!!

For comments and inquiries (email)

sunshine.television@yahoo.com

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ABOUT THE AUTHOR

Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.

At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.

From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.

In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).

In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.

After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.

The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.

In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.

In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.

Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.

Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)

 

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