Feb 17, 2021


Closer to New Normal

Are we ready for new normal vehicle launches and group rides and drives?

To the delight of some motoring media types, some automobile companies have invited media to vehicle unveilings that don't take place over theInternet and Zoom or streamed on Youtube and Facebook.

Or to a ride and drive of the new models much like they did before Covid-19 pandemic put a stop to those joyrides.

Of course, the auto companies took pains to have those invited to the unveiling of a new variant of model launched late last year and to a quick ride and ride of a popular crossover to get swabbed.

Again the auto companies are finding ways to return to some sort of normalcy--vehicle launches where media can experience the excitement of seeing up close a new model for the first time.

Or getting first hand experience of driving a new model on short jaunts or days-long adventures with their peers-what better way to find out how the latest upgrades make a car more enjoyable.

Some of our peers are now saying perhaps a better way may be auto companies sponsoring vaccinations for their favorite media friends. Hint, hint!

But a significant take from these new initiatives is that auto companies continue to learn how to live with the Covid-19 virus lurking in midst.

New Okavango

Sojitz G Auto Philippines (SGAP) launched the Geely Okavango Urban Plus, the same Okavango with just a few upgrades.

These include a 60-inch Panoramic Sunroof, ADB, or Adaptive Drive Beam, the Matrix LED Headlamps, and a 12.3-inch Digital Instrument Panel.

The Okavango Urban Plus will still be powered by a 1.5L Turbo engine, three rows of seats for full-sized adults, 19-seat configurations, 42 storage nooks and compartments, double-layer console, and the triple-zone airconditioning system equipped with CN95 filter.

The upgraded Urban is the first new Geely offerings for the 2021, a year in which SGAP plans to reinforce its vehicle lineup with more updates and adding a completely new model in the second half of the year.

But even more significant than the launch of the new Okavango Urban Plus itself was that it was unveiled during a lunch with invited members of media, SGAP's first media event not held online or in the virtual world this year.

Kia Stonic Ride

Kia Philippines did Geely one better in the sense of holding a media event in the real world, as opposed to events held on-line.

Kia held a ride and drive of the popular subcompact crossover, the Stonic.

Kia invited several members of media for "a quick spin in the outskirts of Metro Manila to experience the "5S Formula" it hopes will further add to the popularity of the Stonic.

The five S's are Style, Space, Shift, Sounds, and Service.

Style is all about the Stonic's overall look which unapologetically is targetted at the young.

Space is all about the surprisingly roomy cabin of Kia's subcompact crossover helped along by its long wheelbase.

Shift is about the efficiency of the 1.4 dual CVVT petrol engine matched to a 6-speed automatic transmission that is great for driving in traffic and fun on the open roads.

Sounds refer the Stonic's 8-inch touchscreen audio system that easily connects to mobile devices compatible with Android Auto and Apple CarPlay that plays through six speakers, as well as the USB port and the 12-volt socket for charging movile devices.

Service refers to various services offered by Kia to make the ownership experience all the more satisfying. These include, among other things, five-year or 160,000-km warranty, 24/7 Roadside Assistance for five years.

Kia assured that throughout the ride and drive, "proper health protocols such as swab tests and social distancing measures were applied to participants and vehicles to ensure the safety of everyone involved."

Lower Testing Fees

Will lower motor vehicle inspection fees assuage anger and complaints about the new requirement for vehicle registration?

At the suggestion ofDepartment of Transportation Secretary Arthur Tugade, the Private Motor Vehicle Inspection Center (PMVIC) owners have agreed to lower fees for testing, at least for one year.

They have also agreed to waive fees for retesting vehicles that have failed to pass testing, again at least for year while the country is still struggling to overcome the pandemic.

This means that from P1,500-P1,800, thePMVIC testing fee will be lowered toP600 for private vehicles, P500 for motorcycles, and P300 for public utility jeepneys.

Even though PMVIC members will be charging the same fees as charged by Private Emission Testing Centers (PETC), the testing process will cover all 73 inspection items, including smoke emission, for a comprehensive test of a vehicle's roadworthiness.

The noise on social media over the PMVIC issue has diminished somewhat but some are still calling for government to make testing free.

Happy Motoring!!!

For comments & inquiries:

(email) sunshine.television@yahoo.com

(website) www.motoringtoday.ph

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ABOUT THE AUTHOR

Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.

At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.

From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.

In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).

In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.

After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.

The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.

In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.

In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.

Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.

Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)