The year 2020 will certainly be a year to remember.
A global pandemic virtually stopped the world from turning. Communities were locked down. Economies ground to a halt. Many industries and businesses were forced to shutter.
Like much of the rest of the world, the Covid-19 pandemic also directly affected the local automotive industry.
For a time, everything stopped. Dealerships closed. No one was selling vehicles. But then as restrictions meant to flatten the curve of infections eased, dealerships reopened-under strict health protocols- car assemblers and distributors resumed operations.
And like everyone else, the auto industry learned to live with the Covid-19 contagion still spreading.
To say that 2020 was a difficult should be the understatement of the year.
It was certainly an unprecedented one. No one could have predicted the lockdowns to happen, even as we heard reports of a strange and deadly illness spreading in China and then in many parts abroad.
The year started with optimism even with the Taal eruption affecting some dealerships. Sales were relatively good. The economy was doing well.
Then the Covid-19 spread to our shores prompting the lockdowns, the declaration of Community Quarantine restrictions, soon Enhanced, later Modified, and of late General.
How the auto industry reacted to the lockdowns deserve acknowledgement and commendation. All came to the aid of government, both national and local, the medical frontliners, the communities-those hit hardest by the lockdowns.
Even as work from home became the norm for many in the industry, automakers and distributors volunteered vehicles and staff, even gasoline, to transport medical front liners and supplies with public transport suspended.
Many organized or participated in food donation drives to provide food packs to frontliners and relief goods to sections of the community which lost livelihoods.
And while on quarantine restrictions, the auto industry worked hard to prepare for the eventual resumption of operations, the loosening of restrictions, resuming the business of selling cars and the servicing of vehicles as safely as can be.
Members of the local auto industry proved resilient, resourceful, responsible. And there's no doubting that they had set the stage for a strong revival in the New Year.
And if there is a silver lining to the dark cloud that was Covid-19, it's the launch of a great many excellent sedans, pickups, SUVs, MPVs, crossovers, vans, etc. of all sizes and price points, all made more accessible and more affordable.
If one had the wherewithal, 2020, at least the latter part, may have been the best time to buy that dream car.
It was no doubt a difficult, indeed a transformational, year for public transport sector.
Many predict that much of what symbolized the year 2020 - the wearing of face masks, the face shields, social distancing - would still be with us in 2021.
Even more believe that 2020 will be remembered for many changes the Covid-19 brought - forced upon us or by deliberate plan -in motoring and in mass transport.
These include the EDSA Busway, bikes for personal mobility, more bike lanes, cashless toll collection, MotoTourism, forced shift to modern PUVs, more online transactions with LTO, LTFRB, etc.
The year that was will also be remembered for how many in the private sector stepped up to help government in the fight against Covid-19 and in helping front-liners.
It was also heartening to witness how government agencies, in partnership with the private sector - the DPWH should have special mention - were not fazed by the pandemic, and instead took advantage of the lockdowns to fast-track road, rail and other infrastructure projects.
The DOTr, the LTO, and the LTFRB noticeably took advantage of the quarantine periods to advance plans to modernize and rationalize our mass transport system.
The Light Rail Transit systems and the PNR did not stop - but even hastened - projects to extend their reach, replace and rehabilitate aging tracks, equipment and facilities.
A subway system is now off the drawing boards and into implementation. Work towards establishing a high speed Makati to Clark Airport train is on the fast track.
All these make us optimistic all that was accomplished or started in the year that was in motoring in the time of Covid-19 will bring about a New Year of more efficient, safer, comfortable commute, and more importantly a more enjoyable, fun and, yes, Happy Motoring!
Happy New Yaris
Toyota Motor Philippines (TMP) wrapped its year of new vehicle launches with the introduction of the a refresshed Toyota Yaris.
Said Elijah Marcial, TMP vice president of marketing services: "It's been a jam-packed year for Toyota this 2020. But we've got one last exciting model this year that we're sure many Filipinos will enjoy."
Toyota said the new Toyota Yaris sports an aggressive redesigned front grille that gives it a commanding and wide stance, flanked by new LED fog lamps across all variants.
The 1.5 S CVT variant features LED head lamps paired with new Daytime Running Lights (DRL) as well as synthetic leather seats.
The uprated Yaris also sports newly designed 15-inch two-tone machine-finish alloy wheels across all variants.
All Yaris variants also come with Apple CarPlay and Android Auto and synthetic leather seats for the 1.5 S CVT variant.
Marcial said the Yaris should appeal to many married professionals in their mid to late 30s looking for a modern fun-to-drive vehicle that offers the great cargo space a hatchback offers.
The SRP for the 2021 Yaris starts at P973,000.
One Last Kia Surprise
Heading into the New Year, Kia Philippines exercised its Power to Surprise one last time in 2020 with the opening of the Kia BGC showroom in Taguig.
"The opening of the Kia BGC showroom is a firm testament on Kia Philippines' aggressive stance towards reaching the market further. As seen during these trying times, the brand is not resting on its laurels-and has shown its strong capability to provide more for the customers," said Kia BGC Vice President Bob Palanca.
Located at 938, 28th Street in Bonifacio Global City, the Kia BGC showroom boasts the potent line-up of Kia models-from the highly-efficient pocket rocket-Picanto to the main entrée Stinger four-door sports car.
Kia said the BGC showroom is among eight new facilities opened this year to secure a firmer grasp of the local automotive market.
Happy Motoring!!!
For comments & inquiries:
(email) sunshine.television@yahoo.com
(website) www.motoringtoday.ph
ABOUT THE AUTHOR
Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.
At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.
From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.
In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).
In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.
After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.
The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.
In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.
In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.
Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.
Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)