In broad parlance, they call them the silent majority - we prefer to call them our weekly habitués. Though ratings show that MOTORING TODAY is not faring as dictated by norms of regular television shows, MOTORING TODAY's viewers are mostly male belonging to higher levels of the social strata, which is not to say that MOTORING TODAY is elitist. In fact the everyday motorist is now as familiar with its host, Ray Butch Gamboa's face on television as the avid racer or the businessman seriously contemplating a vehicle purchase.
MOTORING TODAY is continuously changing and adapting to the taste of the majority and the challenges of the times. We cannot just be concerned about surveys. Our primary goals are to inform and educate.
For an alternative show such as MOTORING TODAY to exist for nearly three decades is quite a feat. Our quest to do even better is still a mantra we go by.